4 top tips for great tea

Boost your revenue potential by adding more tea to your menu

ONE: CHOOSE A QUALITY TEA RANGE

Consider the quality of your tea leaves and the range that you have on your menu. Does it complement your offering and is it the best quality that you can afford? Whatever your budget, speciality teas can add real value on their own or paired with food on your menu.

TWO: LOOSE LEAF OR BAGS?

Consumers at the moment are very conscious about the environment. With recent news about certain teabags leaking microplastics, brewing loose-leaf tea is not only good for the environment, but also gives you access to a greater variety of teas that you can buy from all over the world. It is also financially lucrative if you offer a speciality tea range, as consumers will be more willing to pay a premium for something that they can’t buy and brew for themselves.

THREE: INVEST IN TRAINING

Training for your staff so they can communicate the value and recommend to your customers is key. An understanding of the types will help them make a perfect brew consistently, ensuring your customers get the best experience every time. Tea knowledge will not only help staff promote the teas, they will feel comfortable and are more likely to make recommendations for teas rather than for coffee.

FOUR: GET THE BASICS RIGHT

Water and the right equipment are other key elements to making good tea. Using filtered water allows the fragrance and the taste of good quality tea to come through and having teapots that allow the flavours of the tea to develop at their best. For loose-leaf teas always provide a strainer to separate leaves from the tea.

Copy supplied by the European Tea Society

FOR MORE INFORMATION ABOUT JOINING THE EUROPEAN TEA SOCIETY
VISIT EUROPEANTEASOCIETY.ORG OR FIND THEM ON SOCIAL MEDIA @EUROPEANTEASOCIETY