Two of the UK’s leading premium organic independent tea brands have joined forces to better capitalise on the organic and speciality tea boom. English Tea Shop, a leading UK-based independent speciality tea company, has acquired Joe’s Tea Company, a premium lifestyle tea brand based in East London in a move hailed by both brands as “a match made in heaven” given their strong focus on ethical sourcing of high-quality organic tea.
The founders of Joe’s Tea Company and English Tea Shop have a close and long-standing working and personal relationship spanning eight years. Since foundation in 2012, Joe’s Tea Company has sourced its premium organic Sri Lankan tea from English Tea Shop’s parent company Amazon Trading Ltd.
With UK organic tea sales surging 11.8% to £28m last year, Joe’s Tea Company and English Tea Shop believe the new partnership, which sees the eponymous Joe Kinch remain firmly at the helm of his company, offers both parties strong competitive advantage and opportunities for long-term growth.
Joe’s Tea Company’s range of premium organic blends has already racked up an impressive 19 Great Taste Awards, as well as listings in prestigious retailers, hotels, restaurants and cafes including M&S, Selfridges, Gordon Ramsay restaurants, Sea Containers and The Breakfast Club. It will now be able to take its range of organic tea blends and infusions to a wider pool of stockists and consumers, while increasing stock inventory. In response to swelling consumer demand, Joe and his team are launching ranges of new blends and accessories, with further product development planned for 2018.
Joe Kinch, Founder of Joe’s Tea Company says: “We’ve always enjoyed a fantastic relationship with English Tea Shop and in our view, there’s no better business to work with. The new arrangement will allow us to consolidate our core business, but also to look at new options for sustainable growth. Joe’s Tea Company will continue to operate on its own terms, and offer the same – if not better – amazing quality taste and experience.”
Suranga Herath, CEO of English Tea Shop says: “We’re delighted to have further strengthened our relationship with Joe and his brilliant company. The organic speciality tea market is getting a lot of attention at the moment – and rightly so – and we, alongside Joe, are excited about what the future holds.”